Computers were a novelty at my school and more for show than for students to use. So it wasn’t until the Internet came along and I brought my first computer that the heart of a techie woke from its slumber. I taught myself to code and within a year I was a programmer working contracts in various corporates.
Life’s too big to stick to one passion so I trained as an NLP-psychotherapist too and worked in practice for several years helping people with stress, personal development and deep-rooted trauma.
Then I got into operations and marketing, helping grow three start-ups…
4. Be ordinary before you’re unique.
Such a powerful statement. It's easy to get overwhelmed by ambition and this statement feels like a deep calming breath.
It’s been a few days since the announcement - I’m still pleased Medium have introduced a referral program but haven’t changed my mind that the implementation needs work.
Referral programs are a business marketing tool. Medium’s referral program will attract affiliate-marketers, bloggers and people running writing courses who have no skin in the writing game. They’re not looking for readers, they’re targeting writers in need of a side-hustle.
Writers ask people to click through to stories, not sign-up pages.
Very few of us would say, “Hey, click through to my referral page and then if you’re certain you don’t want…
So many decades have passed that nobody remembers I was there. A wide-eyed almost-five-year-old peeping out from behind her mother’s sari, knowing something important’s happening, but not knowing what.
We’re on the rooftop terrace under a warm Nairobi sky shimmering with stars. The air is fragrant with incense and the amount of people gathered makes it seem we’re hosting a party. Except nobody’s dancing. Everyone’s milling around speaking in hushed tones, wanting to help lift the weight that’s landed on this family. My little sister is cranky and someone carries her downstairs to bed.
I stay. I sit with the…
Crayons, colouring pencils and glunky messy paints are fun but I wanted to be a storyteller when I grew up.
A storyteller needs a typewriter, typewriter ribbon and bottles of Tippex. Luckily we had all this in the house, the typewriter weighed just a bit more than a small car and I never managed the muscles needed to pound the keys.
So I became a techie and let my creative side lead me into programming, design, and copywriting.
Art remained a rainy-weekend hobby until a happy turn of fate turned me into a professional artist when clients started asking for…
The story behind this wise night owl artwork starts with a herd of deer.
It’s May 2018 and I’m walking my dog in Richmond Park. It’s a beautiful evening and we’re both in the mood for a big long ramble, so by the time we’re on the home stretch, two hours have gone by and it’s getting dark and we’re both exhausted.
There’s just a 15-minute walk now and I will my knees to hold out until we reach the car. Just in time, I notice a large herd of deer have gathered up on the path ahead blocking my…
It’s not just celebrated artistic geniuses like Leonardo da Vinci and Walt Disney who are creative — you are too!
You can see your creative genius in action by looking at what you do for yourself when you’re not worried about the opinions of others:
Your About Page is where people look to see if you’re their kind of person. It’s a challenge to fit your whole life into a walnut.
Unlike a resume that follows a universally accepted format, an About Page is a blank canvas and all it insists on is that you shine in the hearts and minds of your readers.
How you do this is up to you — much like going up to some random stranger at a cocktail party and small-talking your way into their life in the space of thirty seconds.
Your About Page gives you no recipe…
Emotions are at play even when you’re writing for your business and the stories you tell become the voice people hear. I’ve touched on this in a new article recently set as the Wednesday Genius About page.
I’ve also added a link to my one-to-one coaching in marketing and copywriting — let me know if you’d like to find out more.
Here’s what I’ve been writing lately on Wednesday Genius.
You may not think your business is telling a story because to put it that way sounds so pretentious. Surely, all you’re doing is writing sales pages and adverts and product descriptions. Right?
When clients and customers read your website, adverts, and social media posts, your words form pictures in their minds and evoke emotions. For a moment, they’re seeing the world through your eyes and the degree of immersion depends on the way you’ve told the story.
The stories you tell are the voice of your business.
Lots of “behind-the-word” elements effect the way a business story is told: