I write about business, mindset, and life. I post in my own publications a lot but you’ll also see me on Better Marketing, P.S. I Love You, and the others.
These are my active publications:
Your About Page is where people look to see if you’re their kind of person. It’s a challenge to fit your whole life into a walnut.
Unlike a resume that follows a universally accepted format, an About Page is a blank canvas and all it insists on is that you shine in the hearts and minds of your readers.
How you do this is up to you — much like going up to some random stranger at a cocktail party and small-talking your way into their life in the space of thirty seconds.
Your About Page gives you no recipe…
Emotions are at play even when you’re writing for your business and the stories you tell become the voice people hear. I’ve touched on this in a new article recently set as the Wednesday Genius About page.
I’ve also added a link to my one-to-one coaching in marketing and copywriting — let me know if you’d like to find out more.
Here’s what I’ve been writing lately on Wednesday Genius.
We’re in Dubai, the land dripping in gold, secrets, and the bizarre.
One day the extractor fan on the cooker stops working.
I’m reluctant to get it fixed but my husband insists. “We’re paying a lot for this villa so we shouldn’t settle with things that don’t work.”
I can see his point but I groan anyway.
Most villas here come with a maintenance contract. Sounds flash doesn’t it? Sounds like a snuggly blanket on a cold day doesn’t it?
The last time we had someone round, it was an electrician plugging things in with wet hands.
You may not think your business is telling a story because to put it that way sounds so pretentious. Surely, all you’re doing is writing sales pages and adverts and product descriptions. Right?
When clients and customers read your website, adverts, and social media posts, your words form pictures in their minds and evoke emotions. For a moment, they’re seeing the world through your eyes and the degree of immersion depends on the way you’ve told the story.
The stories you tell are the voice of your business.
Lots of “behind-the-word” elements effect the way a business story is told:
I live on a street where people don’t get into each other’s business. A polite nod when you happen to put the bins out at the same time is about as social as it gets. If you don’t catch their eye, you don’t even have to nod. It’s not rude, it’s normal.
We show community spirit by letting each other’s visitors stop in our driveways during restricted parking hours and by not shouting when kids bounce footballs against the wall. No small-talk over the bins, but we all left notes in everyone else’s letterboxes offering to help with lockdown shopping.
Wouldn’t it be nice to rake in a six-figure income… every day… with just half-an-hour of work… over breakfast?
The good news is there are a gazillion courses out there telling us how to do it!
I watched a hypnotic webinar the other day with the presenter purring “six-figure income” through every sentence to keep us drooling over a life that was just a click away. Sometimes she threw in “multi-six-figure income.”
The presentation was delivered with professional flair and filmed in a gorgeous aspirational home with no laundry, dog toys or biscuit crumbs in sight. …
My friend lives on a street where the town’s finest people mill under the overhang at nights, leering at mothers with prams, whooping, drinking and drugging until a weary sun rises and sends them home to bed.
She locks her door at six-thirty and if she needs something from the supermarket at the end of the road, she takes the car. Or orders from Amazon, even though she has to pad out the order for same day delivery.
The couple next door have just had a baby. They lie awake night after night, listening to the alcohol-laced howls echoing under…
Has the world become so polluted, privacy-wise, that we have to accept privacy invasions in order to get things done?
We’ve all exchanged our email address for a juicy PDF and blindly accepted cookie & privacy policies just to get access to a website. But that feels okay because reversing these types of self-inflicted privacy invasions is within our sphere of control.
It’s the other, more insiduous, invasions that are the problem. The ones we allow to creep in because they’re either disguised as something helpful, or weighted like an invisible force that’s too other-wordly to fight.
Some years ago…
Every business is writing a story, whether they know it or not.
Take two fish & chip shops. For the sake of argument, let’s say they both serve good food and they’re both clean and hygienic and neither of them offers home delivery.
One is on the High Street sandwiched between a charity shop and a nail technician. The other is in a seedier part of town opposite a badly lit park frequented by people you don’t really want to look in the eye.
There’s no easy parking along the High Street and the main residential areas are just on…