Copywriters and content writers increase traffic and boost sales in different ways — Your online business needs good writing the way a bricks-and-mortar shop needs a good location. Effective writing boosts your content marketing success which you need because, according to serpwatch, 70%-80% of users ignore sponsored search results and small businesses with blogs get 126% more leads. Copywriters and content writers are…

There’s always a story inside a piece of art — The story behind this wise night owl artwork starts with a herd of deer. It’s May 2018 and I’m walking my dog in Richmond Park. It’s a beautiful evening and we’re both in the mood for a big long ramble, so by the time we’re on the home stretch, two…

“You can’t use up creativity. The more you use, the more you have.” Maya Angelou — It’s not just celebrated artistic geniuses like Leonardo da Vinci and Walt Disney who are creative — you are too! You can see your creative genius in action by looking at what you do for yourself when you’re not worried about the opinions of others: Timetabling and juggling everything into…

It’s about showing your customers how wonderful they are — Your About Page is where people look to see if you’re their kind of person. It’s a challenge to fit your whole life into a walnut. Unlike a resume that follows a universally accepted format, an About Page is a blank canvas and all it insists on is that you…

Emotions are at play even when you’re writing for your business and the stories you tell become the voice people hear. I’ve touched on this in a new article recently set as the Wednesday Genius About page. I’ve also added a link to my one-to-one coaching in marketing and copywriting…

Grip love firmly and you won’t feel the pain — I live on a street where people don’t get into each other’s business. A polite nod when you happen to put the bins out at the same time is about as social as it gets. If you don’t catch their eye, you don’t even have to nod. …

Can you handle the responsibility? — Wouldn’t it be nice to rake in a six-figure income… every day… with just half-an-hour of work… over breakfast? The good news is there are a gazillion courses out there telling us how to do it! I watched a hypnotic webinar the other day with the presenter purring “six-figure income”…

A chain of events that led to a life reboot — My friend lives on a street where the town’s finest people mill under the overhang at nights, leering at mothers with prams, whooping, drinking and drugging until a weary sun rises and sends them home to bed. She locks her door at six-thirty and if she needs something from the…

Dilemmas of a modern-day privacy seeker — Has the world become so polluted, privacy-wise, that we have to accept privacy invasions in order to get things done? We’ve all exchanged our email address for a juicy PDF and blindly accepted cookie & privacy policies just to get access to a website. …